Acuity is an online, award-winning assessment program created by CTB/McGraw-Hill. It contains both formative and summative assessment solutions and instructional resources for Grades 3—12. My work in the development of this brand started with the logo design and continued through the marketing, conference and exhibit materials web pages, and online banner ads. By designing a consistent look and feel, and branding elements, we helped create a positive, consistent perception in our target audience, and leveraged it across all channels.
We also wrote and established complete style guidelines.
Acuity 16 page brochure takes an in-depth look on how to use Acuity's growth reports to impact student achievement.
Acuity display banner
This Integrated program included full page and half page ads
Acuity marketing materials including product-specific brochures and direct mail.
Banner Ad
Banner Ad Series- Edutopia
Banner Ad Series
Banner Ad
Banner Ad
Banner Ad
Banner Ad
Product Tour CD and Mailing Sleeve