Acuity is an online, award-winning assessment program created by CTB/McGraw-Hill. It contains both formative and summative assessment solutions and instructional resources for Grades 3—12. My work in the development of this brand started with the logo design and continued through the marketing, conference and exhibit materials web pages, and online banner ads. By designing a consistent look and feel, and branding elements, we helped create a positive, consistent perception in our target audience, and leveraged it across all channels.
We also wrote and established complete style guidelines.