Acuity is an online, award-winning assessment program created by CTB/McGraw-Hill. It contains both formative and summative assessment solutions and instructional resources for Grades 3—12. My work in the development of this brand started with the logo design and continued through the marketing, conference and exhibit materials web pages, and online banner ads. By designing a consistent look and feel, and branding elements, we helped create a positive, consistent perception in our target audience, and leveraged it across all channels.
We also wrote and established complete style guidelines.

 

Logo design          

Logo design  

 

 

 

 

Acuity home page design and iconography.             

Acuity home page design and iconography. 

 

 

 

 

 

 

Acuity 16 page brochure takes an in-depth look on how to use Acuity's growth reports to impact student achievement.        

Acuity 16 page brochure takes an in-depth look on how to use Acuity's growth reports to impact student achievement.

 

 

 

 

Acuity display banner          

Acuity display banner  

 

 

 

 

       This Integrated program included full page and half page ads    

       This Integrated program included full page and half page ads

 

 

Acuity marketing materials including product-specific brochures and direct mail.            

Acuity marketing materials including product-specific brochures and direct mail.

 

 

 

 

 

 

Banner Ad

Banner Ad

Banner Ad Series- Edutopia

Banner Ad Series- Edutopia

Banner Ad Series

Banner Ad Series

Banner Ad

Banner Ad

Banner Ad

Banner Ad

Banner Ad

Banner Ad

Banner Ad

Banner Ad

Product Tour CD and Mailing Sleeve

Product Tour CD and Mailing Sleeve