Examples of integrated promotions I created and produced, that typically used point-of-sale carrying consumer offers to drive traffic to the product. The promotions were always accompanied with complete set of merchandising materials, and often, public relations, FSI's, print ads, radio, and even trade incentive programs. First, concepts and layouts were presented and then designs were developed for a menu of pieces that were determined with the help of sales and retail managers. Promotional programs were either seasonal, or tied to high- volume periods, but also included new product introductions, as in the case of Kikkoman Roasted Garlic Teriyaki Sauce.

C&H Sugar Holiday promotion which offered free sugar and free recipes in a recipe booklet and tear pads. Also included posters, and merchandising materials and a sales incentive program.

Kikkoman Chinese New Year Promotion featuring Chinese Zodiac Calendar with explanations of zodiac signs, various, consumer offers, and recipes.

Poster for Kikkoman Summer grilling promotion

Web banner ad for Kikkoman grilling campaign

Summer promotion for Caliterra Wines included consumer offer, merchandising materials and die-cut, multi-layered POS

Kikkoman point of sale for Chinese New Year promotion emphasizing newly formulated sauces

Web banner for Chinese New Year promotion reinforced the campaign with consistent design and message.

Dulce de Leche promotion for hispanic convenience stores included this point of sale, and also shelf strips throughout the store.

Levi's L2 Jeans promotion with Sears- including poster, brochure, direct mail, in-store POS.

California Pistachio Commission display program included specially developed display design, trade advertising, direct mail, and merchandising materials. Miniature 5 inch displays were produced to hold several ounces of pistachios and were used as h… — California Pistachio Commission display program included specially developed display design, trade advertising, direct mail, and merchandising materials.
Miniature 5 inch displays were produced to hold several ounces of pistachios and were used as handouts.

Kikkoman new product promotional materials included point of sale, special couponing, and merchandising brochure with die-cut pop ups.

Oregon Chai new product packaging and promotion

Tropicana B2B advertising and marketing materials both new and existing products

The 85th Anniversary of CTB/McGraw-Hill was promoted through direct mail, web banners, an interactive display, posters, and video clips produced specially for events.

Nestlé Waters promotion for Burger King included various POS, both inside and outside at store locations.

San Francisco Zoo- Wild Zoofari PromotionTo boost traffic, we devised a special "scavenger hunt" promotion which included brochures with treasure maps and entry forms, a variety of posters and clue cards place throughout the grounds,10 foot banners … — San Francisco Zoo- Wild Zoofari Promotion
To boost traffic, we devised a special "scavenger hunt" promotion which included brochures with treasure maps and entry forms, a variety of posters and clue cards place throughout the grounds,
10 foot banners at both entrances, (seen here down below) and ads in local media.